South Africa’s pork industry is small, but possesses immense growth potential. Relative affordability makes the product appealing and the industry ought to be able to contribute meaningfully to food security. South Africa’s pork consumption is low compared to global norms, but products seem to be gaining popularity locally, and are starting to appeal to a broader range of consumers. As a first step to understanding product flows and marketing mix, particularly amongst lower income consumers, this report presents a first view on marketing channels, based on outflow from the abattoir.
Article available here.