BFAP

Measuring the competitive performance of the South African stone fruit industry

The aim of the study is to enquire about the global competitive performance of the South African stone fruit industry for the period 1961 – 2012. A five-step analytical framework was applied, using approaches by Balassa (revealed comparative advantage, RCA), Vollrath
(relative trade advantage, RTA) and the Porter Diamond Model, together with statistical methods such as cluster analyses, principle component analyses and Cronbach’s alpha, to reflect differences in stakeholder opinions and views within the value chain. South African
stone fruit was found to perform consistently at high, but fluctuating competitive levels in highly contested global markets (RTA values of between 0.41 and 5.61 since 1961); particularly since the economic deregulation of the industry in the mid 1990’s. A strategic planning framework was drafted with participation from key industry role-players, identifying eleven industry level strategic focus areas. These included improved strategic communication within the value chain and improved industry intelligence systems.


Download here to read the article. 

Share:

Facebook
Twitter
LinkedIn

Related Posts

Agricultural Trade Brief 2023 Q3

BFAP’s Agricultural Trade Brief interprets and contextualises the latest quarterly international trade data and provides insights on the major factors driving agricultural trade. Click here to read more.

Food inflation brief – December 2023

This brief provides an overview of food inflation dynamics, its associated causes, and the cost of basic healthy eating for December 2023. Download here to read the report.

Agricultural Employment Brief 2023 Q3

BFAP’s Agricultural Employment Brief interprets and contextualises the latest quarterly labour force survey from StatsSA and provides insights on the major factors driving agricultural employment. Click here to read more.

Scroll to Top